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Women in Advertising - Killing me Softly 4

Something we should think about...



Part 2
Part 3
Part 4

This affects each and every woman here!

I'm not sure what we can do about it - boycott the products is the first thing that comes to mind - but I think it's something we should be very aware of. And especially try to teach our daughters to be aware of!

Comments

( 10 comments — Leave a comment )
orehime
Feb. 2nd, 2011 01:33 pm (UTC)
Thanks for that. I've moved onto 'America the Beautiful' now. Nothing like spending an evening watching documentaries that make you angry \o/
ravensilver
Feb. 3rd, 2011 02:18 pm (UTC)
My pleasure.

Indeed!

And it's amazing how *little* we realize this! The message is so subliminal and all pervading, that we don't even notice anymore. While we keep doing diets, and try to always look good, no matter what's happening in our lives, and keep hoping that the *next* pill or cream or whatever will make us *just* as beautiful and desirable as those ads suggest. *sigh*
orehime
Feb. 4th, 2011 01:30 am (UTC)
I think I'm gonna start doing what she did at first, and keep a corkboard of ridiculous adverts next to my art postcards.
ravensilver
Feb. 5th, 2011 02:46 pm (UTC)
That's a good idea! Makes it much more real.
amarissia
Feb. 2nd, 2011 03:27 pm (UTC)
Wow...I never spent too much time thinking about this...but it is interesting, and scary. I'm gonna watch the rest! Thank you, dear Raven.
ravensilver
Feb. 3rd, 2011 02:20 pm (UTC)
I don't really, either. But this truly woke me up! Interesting thing is, the magazine BRIGITTE that she mentions in the fourth (?) part is quite successfully producing number after number using *only* 'normal' women. Of course they're all attractive and have that certain something. But they're *not* professional models. And that's a fascinating thing to see.

My pleasure. ^^
ardwynna_m
Feb. 2nd, 2011 03:58 pm (UTC)
That was incredible. I try to be aware of how advertising works and that summed up and expanded on so many things that were already apparent.
ravensilver
Feb. 3rd, 2011 02:22 pm (UTC)
It really woke me up. So much of what we see, ads wise, is subliminal. But I think from now on, I will certainly be more critical of what ads are trying to tell me... and whether I want to follow that message or not.
kracken
Feb. 2nd, 2011 05:12 pm (UTC)
Unfortunately, most of the ads are made by women for women. Ask any man out there if they are interested in any of these things, and they will tell you, no. Large women, large breasts, maybe some skimpy clothes, are what they like. The current trend for women who look like they are twelve and extremely flat and thin, is not geared towards men. It's catering to women who keep aspiring to that tiny, 'perfect', figure promoted by other women.
ravensilver
Feb. 3rd, 2011 02:25 pm (UTC)
But it's the men that are CEOs in these companies. And they decide how products are presented.

It's not only the figure that's a problem, it's the whole message. That women are *still* no more than objects, no more than either virgins or whores, not worth anything unless they are perfect, silent, compliant. Is that the message that we want our daughters to try to live up to?
( 10 comments — Leave a comment )

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